01 — Project details
Created all copy for the launch of ELEMIS Pro-Collagen Black Cherry Cleansing Balm, focusing on the new aromatic, its proven skin benefits, and ELEMIS' cleansing expertise.
03 — Results
Day 1 sales:
687 units sold (vs 165 units of Green Fig in August 2023)
Today:
#X of all facial products in the UK
Day 1:
1:
0.86%
social engagement rate (beauty industry benchmark = 0.2%)
Day 1:
242k
impressions
Day 1:
18k
engagements